2107

Advanced Marketing
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ASSESSMENT NUMBER:
ASSIGNMENT TYPE:
WEIGHTING:
WORD COUNT:

2
STRATEGIC MARKETING PLAN
40%
2500 WORDS

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ASSESSMENT DETAILS AND INSTRUCTIONS
You are required to develop a strategic marketing plan for a hospitality organisation of your
choice (e.g. a hotel chain, a restaurant chain, an airline, a theme park). You need to undertake
an analysis of the selected organisation’s market(s) and an assessment of its position in that
market as a basis for developing marketing objectives and strategies to meet the