Assignment 1 Marking Criteria
Students Name & ID:
Marker: Mark: Grade:
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Excellent (A range)
Good – V. Good (B range)
Satisfactory (C range)
Unsatisfactory (D and below)
Introduction Selection of a product (or service) for sale in Brazil and Vietnam.
Excellent introduction to essay. Scenario for the product and marketing this product into Brazil and Vietnam, well summarised and well understood.
Good introduction – mostly engages the reader. Able to explain the country differences between Brazil and Vietnam and the chosen product’s (or service) characteristics.
Introduction needs some work. Need to further clarify the characteristics of the product (or service), and the environment of Brazil and Vietnam.
No/very little introduction to essay body and key ideas. Lacks clarification of the two countries’ environment and the characteristics of the selected product (or service).
External Environmental factors: cultural, political, legal, social, economics, etc.
Excellent in-depth understanding of the external environment in Brazil and Vietnam. Extremely good application of macro environmental frameworks and analysis of literature. Goes far beyond class material.
Good understanding of external environment in Brazil and Vietnam. Good understanding of macro dimensions/ factors and applied to environmental frameworks. Needs more critical analysis for A range.
Understanding of macro environment satisfactory but needs more depth. Superficial understanding of concepts.
Incorrect/no attempt at understanding chosen macro environmental dimensions that will impact on marketing in the two host countries.
Excellent application of relevant (4 or more) cultural factors that have impact on the sale of the product (or service) in the two countries. Very clear understanding of what needs to be done for the product (or service) to succeed. Logical and based from information gathered.
Identified several (3-4) cultural factors that have impact on the successful marketing of the product (or service) in Brazil and Vietnam. Requires more depth in reasoning to move to A range.
Identified several (2-3) cultural factors that will impede marketing of the selected product (or service) in the two countries but lacks clarity and justification.
Brief explanation of the potential impact of culture but made no attempt at linking the cultural factors to the product (or service). Lack justification on why product (or service) modifications are necessary.
Adequate references (academic and empirical) are used; referencing style is appropriate.
Overall a good attempt. Arguments need more underpinning/referencing style needs more work.
Inadequate references used (academic and empirical)/referencing style needs work.
Unsatisfactory. Little attempt to include references and/or use an appropriate style
Spelling, grammar, writing style, etc. are excellent. Essay structure executed with flair.
Spelling, grammar, writing style etc. very good (B+) good (B) satisfactory (B-). Good essay structure.
Spelling, grammar, writing style needs work – editing required.
Spelling, grammar, writing style executed poorly. No evidence of essay structure.
Excellent, well considered essay. Presents a powerful argument with critical and up-to-date analysis of international markets.
Overall a good attempt. Needs more depth and critical thinking to move to A range.
Satisfactory attempt – arguments and analysis appears superficial. More time and critical thinking would bring this grade up.
Unsatisfactory. No real attempt at applying factors of cultural environment to country/product (or service) context.