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Assignment 2 combined with Assignment 3 forms a complete Marketing Plan for a business. Assignment 2 is Part A of the Marketing Plan. It is the analysis of the external and internal environments.
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Assignment 3 is Part B which uses the analysis from Part A to formulate marketing goals, strategies, and budgets, and outlines implementation and evaluation of the strategies.
Assessment Item 2 – Marketing Plan –Part A
Due Date:
Marketing Plan Part A: due Monday 22 April , 2018 before 11.59 pm
Max word count
Marketing Plan Part A: 2000 words
Weighting:
Marketing Plan Part A – 20% (Marketing Plan Part B – 25%)
Task:
The combined assignments 2 and 3: Prepare a Marketing Strategy for a local small business in Victoria Assignment 2 is Part A of the Marketing Plan. It is the analysis of the external and internal environments.
Late submission:
Penalty for late submission is 10% per day
Learning Outcomes
The combined assignments 2 and 3 relate to the course learning outcomes 1, 2, 3, 4 and 5 as stated in the module outline of BMM 107.
You have learnt the theory for these outcomes whilst studying Marketing Principles this semester.
Task Marketing Plan Part A in Detail
Select one (1) of the following businesses to use in your assignment 2 and assignment 3.
Portside Food and Wine, located in Sale, Victoria (in the restaurant industry) OR
Prom Coast Ice Cream and Sorbet located in Toora, Victoria (ice cream manufacturing industry)
PLEASE NOTE: You must make a choice between the two businesses. They operate in different industries.
Using quality databases and sources, conduct research into the relevant Australian industry to assess the macro and micro environments.
Using quality databases and sources, conduct research into the target markets for the business that you have selected.
Using quality databases and sources, conduct research into the marketing strategies and resources and capabilities of the business that you have selected.
Analyse and evaluate the external environment of the business according to Analysis Checklist and Marketing Plan Outline: structure available from BMM107 BrightSpace
Analyse and evaluate the internal marketing situation of the business according to Analysis Checklist and Marketing Plan:Outline structure available from BMM107 BrightSpace
Identify and explain each target market group for the business according to Analysis Checklist and Marketing Plan Outline: structure available from BMM107 BrightSpace
Use the Marketing Plan Outline:structure and Marking Rubric to complete Sections 1-3 of the marketing plan. Write your Executive Summary, Front Page, Cover Page and Reference List
Combine your Cover Page, Front Page, Executive Summary and Sections 1-3 and Reference list into 1 file. Upload your file into BrightSpace Assignment 2.