4711
Create a Voice-Over PowerPoint presentation directed at the Strategic Planning Committee on the importance of a new product innovation for the future of the company.
Read the following scenario:
Valerie Harper has often been responsible for the development of new products based on what marketing considers high target markets. Valerie has recently been handed the research results on Biotech’s customer demographics. Based on the research, the Marketing Department would like to see Biotech develop products geared toward the baby boomer market.
From reviewing the research, Valerie noted that Biotech has done little development of the over 50 customer demographics. The current Biotech line has a few joint supplement products and vitamins targeted toward this age group but nothing more. Valerie researched the trends and found high blood pressure, Type 2 diabetes and Alzheimer’s/dementia were a few of the major health concerns for the over 50 customers. Further research revealed clinically proven effects of hibiscus tea on reducing blood pressure. This finding led Valerie to consider developing a product that was all-natural, good tasting, and competitive with existing teas. The tea would be pre-made and packaged in paper cartons with coated sealant. The plan is to promote the tea as natural products for green accountability. The tea container would include a straw so potential tooth erosion from the acidic tea could be minimized.
Valerie also thought about other products that might be appealing to baby boomers. She came across several ideas. The first is a protein bar that was made with coconut, dark chocolate, almonds, and blueberries. The bar would contains all-natural products that would increase the protection of brain function through protective antioxidants, thus protecting against dementia and Alzheimer’s. A second bar would contain natural herbs and would be developed with help from a vendor located in India, which helps lower blood sugar in Type 2 diabetes.
Valerie named the test line Boomers Best Bets for the purposes of development. Having come up with samples of the products, costs and overall descriptions of the products, Valerie and the head of marketing were now ready to approach the Strategic Planning Committee with their new product ideas. Valerie put together a team including a person from Marketing, Production, and Quality Control to review the products and decide how to position the products for acceptance by the Strategic Planning Committee.
Instructions
Step 1: Your Role as a Member of the Pitch Team
You are a part of Valerie’s Pitch Team and have been tasked with creating a voice-over PowerPoint presentation that Valerie will use to “pitch” the Boomers Best Bets to the Strategic Planning Committee.
Valerie has given detailed directions for the PowerPoint so it is crucial for you to follow instructions. Your team is required to research the nutraceuticals and supplements industry to assess the external environment of the business.
You should look to the Company Profile for internal information regarding the company.
The PowerPoint slides will use the note section to explain the slides as well as the voice over feature.
*For the purpose of this project assume that budget and financial issues can be reasonably met.
Step 2: The PowerPoint Presentation
The PowerPoint presentation must include the following:
Introduction to the Strategic Planning Committee explaining the purpose of the presentation;
A SWOT analysis, PESTLE analysis, and Porter’s Five Forces analysis;
A discussion of the vision and mission statements with an explanation of how the vision and mission of the Biotech works in concert with the SWOT analysis, PESTLE analysis, and Porter’s Five Forces analysis to help develop a strategic plan for the company’s future;
Convincing arguments as to why:
Boomer’s Best Bets meets the strategic plan suggested by the total analysis;
Biotech has a strong position for a future in the nutraceuticals and supplements market.
Use the Note section to provide a thorough analysis
Create a voiceover for the presentation
Step 3: Preparations for the Power Point Presentation
To prepare for creating the PowerPoint presentation, your team will:
Research the nutraceuticals and supplement market to gain a thorough understanding of what will need to be placed in the presentation;
Step 4: Review the Presentation
Read through the slides to ensure all required elements are present. Use the grading rubric to ensure that you gain the most points possible for this assignment.
Proofread the slides for spelling and grammatical issues, and third person writing.
Read the slides and notes aloud as a first measure;
Use the spell and grammar check in Word as a second measure;
Have someone who has excellent English skills to proof the paper;
Consider submitting the paper to the Effective Writing Center (EWC). The EWC will provide 4-6 areas that may need improvement.
Step 5: Voiceover Slides
Please view How to Create A Voiceover PowerPoint
Make sure the presentation is presented in a professional manner.
Use the voice over to explain the slides rather than reading from the slides. Be detailed.
How to Set Up the Presentation
Create a PowerPoint Presentation with no more than 15 slides, which includes the title page and reference page.
Follow instructions above to apply a voiceover.
Completing the Presentation
Read the grading rubric for the project. Use the grading rubric while completing the project to ensure all requirements are met that will lead to the highest possible grade.
Third person writing is required. Third person means that there are no words such as “I, me, my, we, or us” (first person writing), nor is there use of “you or your” (second person writing). If uncertain how to write in the third person, view this link: http://www.quickanddirtytips.com/education/grammar/first-second-and-third-person .
Contractions are not used in business writing, so do not use them.
Paraphrase and do not use direct quotation marks. Paraphrase means you do not use more than four consecutive words from a source document, but put a passage from a source document into your own words and attribute the passage to the source document. Not using direct quotation marks means that there should be no passages with quotation marks and instead the source material is paraphrased as stated above. Provide the page or paragraph number when using in-text citations. Note that a reference within a reference list cannot exist without an associated in-text citation and vice versa.
You may not use books as source material .
You are expected to use the facts from the case scenario paired with the weekly courses readings to develop the analysis and support the reasoning. The expectation is that you provide a robust use of the course readings. If any material is used from a source document, it must be cited and referenced. A reference within a reference list cannot exist without an associated in-text citation and vice versa.
Introduction
1.15 points
Writes an introduction that captures the reader’s attention, explains the purpose of the presentation clearly, correctly, and concisely.
Development of SWOT Analysis
2.3 points
Response demonstrates understanding of all components of a SWOT analysis and includes insightful analysis of all four quadrants of the chosen company’s SWOT. Minimum of four items are listed per quadrant. A discussion of how the company can turn a weakness into strength and takes advantage of an opportunity is clearly detailed. All elements correctly presented and reasoning and conclusions made are well supported with the course material and case scenario facts.
Development of PESTLE Analysis
2.3 points
Includes all 6 elements of the PESTLE, explains each element, and provides insightful analysis that emphasizes how each element affects the business and its success, and identifies various stakeholders and how they impact the business or are impacted by the business. All elements correctly presented and reasoning and conclusions made are well supported with the course material and case scenario facts.
Development of Porter’s Five Forces
2.3 points
Insightful analysis that demonstrates how each of the identified factors affect the company and its industry, assesses company’s strategic position, competitiveness, and the attractiveness of the company. All elements correctly presented and reasoning and conclusions made are well supported with the course material and case scenario facts.
Slides: Information Balance
2.3 points
Each slide outlines or supplements a major point or details a previous point. Does not visually overload or contain small font – all text clearly visible. Ten to 30 words per slide. Completely logical sequence of ideas.
Slides: Presentation and Language
2.3 points
Presentation flows well and logically; transitions are smooth, interesting and enhance presentation. No grammatical or spelling errors.
Vision and Mission Statements
1.15 points
Insightful discussion of the vision and mission statements explaining how the vision and mission of Biotech works in concert with the three analyses to help develop the strategic plan for company’s future. All elements correctly presented and reasoning and conclusions made are well supported with the course material and case scenario facts.
Argument for Boomer’s Best Bets
2.3 points
Well-developed argumentative points that directly supports the claim/position. Supporting examples are concrete and detailed. Commentary is logical and well-thought-out. Counter claims acknowledge opposing viewpoints clearly and skillfully. Conclusion re-visits the claim in a new way and applies the position universally. The reasoning and conclusions made are well supported with the course material and case scenario facts.
Argument for Biotech having a strong position for a future in the nutraceuticals and supplements market.
2.3 points
Well-developed argumentative points that directly supports the claim/position. Supporting examples are concrete and detailed. Commentary is logical and well-thought-out. Counter claims acknowledge opposing viewpoints clearly and skillfully. Conclusion re-visits the claim in a new way and applies the position universally. The reasoning and conclusions made are well supported with the course material and case scenario facts.
Attention to Instructions
2.3 points
The paper contains completion of all major assignment tasks. The paper also includes completion of all minor aspects of the assignment such as use of page/paragraph number, third person writing, required use of course readings, outside sources if needed, and assignment format.
Writing Mechanics
1.15 points
Strictly adheres to standard usage rules of written English using paragraphs and sentence rather than bullets, including but not limited to capitalization, punctuation, run-on sentences, missing or extra words, stylistic errors, spelling and grammatical errors. No contractions or jargon used. Zero to two errors noted.
APA Style (6th ed.)
1.15 points
1 – 2 APA style or usage errors; Proper citation of source material is used throughout the slides and note section; Reference titles follow APA with only the first word, the first word after a colon and proper nouns capitalized.
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