• design and develop an integrated marketing communication plan
TYRES4u is based in Australia and owned by Australians which deals in distribution of tyres and tubes throughout the country also the company is into import segment. It is basically a retail chain having dealer and distributor network. They have tie-ups with renowned tyre companies and they also own their distributorship. They also provide a various business solution for the transport as well as personalised agencies.Tyres4u provide the solution that is cost effective along with the safety measure that is required to save fuel, time and energy (Tyres4u.com. 2016). They are having 14 branches across Australia and headquartered at Ashfield. Company’s product portfolio includes the following type and range of tyres:-