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2. Discuss how internal factors such as those relating to perception, motivation, learning, attitude and personality/psychographics influence the behaviours of consumers of the chosen company. 3. Discuss how external factors such as those relating to reference groups, family, social class, culture and market forces influence the behaviours of consumers of the chosen company. 4. Discuss how the consumers of the chosen company apply the decision making process when making purchases. 5. Discuss the Importance of digital marketing in today’s environment and whether the digital marketing practices of the chosen company are effective.
The work should be in the format of a business report as you would submit to the CEO or management of any business, in a professional style. The report must contain: o Cover Page o Executive Summary o Table Of Contents 1. Introduction 2. Sections and Sub Sections Covering Question 1 (You Must Choose Suitable Headings) 3. Sections and Sub Sections Covering Question 2 (You Must Choose Suitable Headings) 4. Sections and Sub Sections Covering Question 3 (You Must Choose Suitable Headings) 5. Sections and Sub Sections Covering Question 4 (You Must Choose Suitable Headings) 6. Sections and Sub Sections Covering Question 5 (You Must Choose Suitable Headings) 7. Conclusion 8. List of References That Align With Approved Referencing Format 9. Appendices as required
The report will be marked based on the criteria listed in the assessment rubric.
It Is very important to note that research is a key criterion that will influence the mark you earn. Research is considered appropriate when students develop the report by using peer-reviewed journal articles. While using a minimum of sixteen (16) journal articles is expected. students will only achieve a top mark in their research component when they use between twenty (20) and twenty eight (28) research sources. Please note that many of the references you use must come from peer reviewed journal articles and that these articles should not be the same as the ones provided in the textbook and tutorials. Furthermore, please note that using Wikipedia and other online encyclopedia is not allowed and may result in being given a fail grade for the work. If you need help in finding suitable sources for the work, please seek assistance by

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