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For this assessment, each student will choose any TWO of the four articles provided below
and write a reflective analysis. This is an individual assessment with a maximum word limit
of 600 words for each article analysis (1,200 words in total for both articles excluding
references).
In analysing the two chosen articles, the emphasis is on identifying the marketing
implications of the events or issues described in the selected articles. For each of the two
selected articles, students are to prepare a write-up (in a single .doc or .docx format)
answering the following question:
What are the implications of the events/incidents/issues in the articles from a marketing
perspective and how will these impact (positively or negatively) relevant stakeholders?
The write-up for each article should be presented in the following format:
1. Concise summary of the key issues illustrated in the article.
2. Explanation of why the issues illustrated in the articles are important.
3. Discussion of implications of these issues from a marketing perspective

Attachments:

MRKT20052-Ass….pdfMRKT20052-T2-….pdfALC-APA-Refer….pdfMRKT20052-Ass….docx