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Empowerment and Communication

•From the e-Activity, create an advertisement for one of the company’s products that focuses on one of the socially responsible or sustainability initiatives you researched. Be sure your advertisement is an example of positive external communication from the company.
•From Case Study 9.3, analyze how employee empowerment has enabled its business model of being a boutique hotel. Determine how this empowerment enables trust in the employees and then extends to how the employees provide service to the hotel customers.

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