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Financial performance evaluation of Pink Ltd Sales revenue: Role of accounting information in managerial decision making and its limitations:
2.0 Role of accounting information in managerial decision making and itslimitations:
The accounting information comprises of diversified segments of the financial transactions as conducted by the concerned organisation. Therefore, prompt delivery of suitable and necessary accounting information could be beneficial for the organisation to conduct effective financial management practices. In addition,Cotter et al. (2009) segregated the accounting information into the income statement, balance sheet and cash flow statement that enables the organisation to judge different spheres of the organisation. Managers of an organisation have benefited from the different accounting information while tending to make decision regarding the organisation.

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