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How should major high street retailers develop strategies to withstand the incessant pressure from e-business? • How has retail changed over the past few years? You could consider o The value of high street in comparison to online sales o Comparison of UK to other countries o The extent to which different sectors have been affected, for example, health, beauty, entertainment, fashion o What theories of e-business can be used to understand this phenomenon? • What are the available strategic options for retailer repositioning? o What theoretical models are applicable when considering repositioning? o What general business, financial and marketing strategies are available when considering repositioning? o What are the benefits and risks of each of these strategies? • Select a high street retail company that has severely suffered as a result of online retailing, then consider: o Which of the available strategies would you recommend? What theories can support your recommended strategy? o How would your recommended strategy affect the organisational structure and marketing activities of the selected company? • Future trends in online retail, for example o Future developments in technology and its impact on the retail industry o What research issues are raised as a result of this change in the retail industry? For example: ? Consumer behaviour issues ? Supply chain issues ? Change management ? The changing role of the IT department

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