On successful completion of this module you will be able to: 3.1. Identify and critically evaluate the main characteristics of product and service design and innovation from the marketing perspective, at both a practical and theoretical level. 3.2. Distinguish between the key characteristics of the design process in the context of stylistic change, fashion and consumer taste, including the nature of design management and the importance of design and innovation in enhancing competitiveness. 3.3. Critically appraise the importance of patenting ideas, design registration, trade marking and intellectual property on new products and services. 3.4. Critically examine compelling organisational theories and alternative theoretical frameworks around the study of organisations. Anglia Ruskin modules are taught on the basis of intended learning outcomes and that, on successful completion of the module, students will be expected to be able to demonstrate they have met those outcomes. Page



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