In the recent era, the segmentation, targeting and positioning (STP) has become crucial marketing approach to the marketers, as it helps to identify and compare the market opportunities. Depending on the segmentation, the marketers allocate different budgets for meeting different business demands. Considering the fact, the current study has focused on topic 3, which states that STP is an important approach to achieve successful marketing mix. In this regards, two companies from different industry of Australia have been chosen by the current researcher. Colby furniture has been selected from the furniture industry and Aspen Australia has been chosen as the study sample of the pharmaceutical industry. Document Preview:

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