attitude measurement consumer psychology

1. A brief description of the attitude instrument you selected, including the type of measurement used.

2. In terms of reliability and validity, describe the methodological strengths and limitations of the attitude instrument.

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3. Finally, explain two ways you might use this instrument to assess consumer attitudes (purchase intention, brand perception…etc).

Justify your response with references to the Learning Resources and other scholarly literature.

No need to check plagiarism for this essay.