You are speaking on the phone with Mike when he asks about what sort of cultural aspects you are considering in this plan.
You think about this and say, “There may well be some considerable cultural differences that need addressing. I remember last year when there was a language mix-up with a doll. It was just saying ‘I love you’ in a different language, but it sounded like ‘kill mommy.’ It’s funny now, but imagine being the marketing team in that building!” Both of you laugh as you hang up the phone, but the memory does get you thinking seriously about cultural differences. Complete the following:
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- What cultural considerations should you take into account for your strategy?
- Will this negatively impact your current strategy?
- Does this change your approach? Why or why not?
CULTURAL CONSIDERATIONS 2
Culture is a way of life of a group of people which includes the accepted social Values
and Norms. Culture is associated with the people's beliefs and perceptions. Every Business
usually has a culture established within its premises, and it plays a significant role in the success
of the firm. Management must put into consideration the culture of the organization while
making decisions. Plan act as a road map toward attainment of a given set objective of business.
Through planning the business can achieve its mission and vision precisely.
While planning for a culture strategy the organization should consider the aspect of
globalization. Businesses today are putting their effort toward expanding their operations
internationally. This strategy aims at increasing the profits and market share due to many
customers in the international market as compared to local demand. Worldwide market entry,
requires a lot of capital investment in resources which are limited and marketing (Frynas &
Mellahi 2015). Resources is a necessary factor of production, and every business needs it’s to
start and operate. Therefore, it calls for enough capital accumulation and efficient utilization to
attain optimum results.
Corporate social responsibility(CSR) is another cultural consideration that a business
should account for. It requires the company to maintain a close relationship with the society
within which it operates through involving the community in some of its operations (Harvard
Business School 2002). It should consider the society as one of the stakeholders, and this will
boost the image of the business (Manos & Derori 2016). Many companies today like Coca-Cola
and Walmart have adopted this strategy, and improvement has been reported.
Technology has been changing at a high rate, and the business should consider this aspect
in their strategy. Change is inevitable, and the company cannot ignore the technological
advancement that is taking place as it creates new threats and opportunities. Through adopting
CULTURAL CONSIDERATIONS 3
technological progress, the business can improve its efficiency, effectiveness, and productivity
(Thomas, Smith, & Diez. 2013). The aspect of the business adopting new technologies enhances
improved quality, reduced production cost, enhanced environmental ethics, and improved
Resources are limited, in case of any increase in financial requirements the business
needs to come up with a plan of fetching more funds. Also, it may also be required to cut down
some of its operations which may have an impact on the business strategy (Peng 2013).
Technological advancement will call for training of works to gain the new skill of the
advancement. CSR will call for a budget adjustment which will affect the current strategy
When setting a new strategy, there changes that will occur and business should first
analyze it to know which factors to consider. However, resources are the backbone of every
strategy and failure to consider this factor the strategy will not be implemented effectively.
CULTURAL CONSIDERATIONS 4
Frynas, J.G., & Mellahi, K. (2015). Global Strategic Management. USA: Oxford University
Harvard Business School. (2002). Harvard business review on culture and change. Boston,
Manos, R., & Derori, I. (2016). Corporate responsibility: Social action, institutions and
governance. Basingstoke, Hampshire: Palgrave Macmillan.
Peng, M. (2013). Global Strategy. USA: Cengage Learning.
Thomas, H., Smith, R., & Diez, F. (2013). Human Capital and Global Business Strategy. USA: