In a few sentences:
Data mining is an integral tool for marketers; yet, there is growing concern about the violation of peopleâ€™s privacy, as increasingly more personal information is gathered. Determine how you, as a marketer, would deal with this concern within your company. Examine the ethical challenges related to consumer behavior tracking. If youâ€™ve had an experience in a marketing setting with this type of situation, please share it with your fellow students.
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