discussion question 695

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Review Case Study 8: Dr. Pepper Snapple Group 2011: Fighting to Prosper in Highly Competitive Market found on page 115 in your textbook.

“Dr. Pepper Snapple Group 2011: Fighting to Prosper in a Highly Competitive Market” Please respond to the following:

  1. The case study outlines six specific strategies that the firm has chosen to support its strategic direction. Determine which strategy is most likely to benefit the firm. Explain your rationale.
  2. Briefly outline at least one business-level strategy and one corporate-level strategy the firm could take to support its strategic direction. Illustrate why this new strategy would be successful.