investigate social media

For this assignment, you will investigate a social media public relations (PR) campaign by an organization. Some examples of platforms are LinkedIn, Twitter, Facebook, Google+, Pinterest, and YouTube. The organizations can be national or can be local to your area.

In this assignment, you will need to include the following components:

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Provide information about the social media platform.

Provide information about the organization and its campaign.

Discuss the campaign based on the information discussed in the Unit V Lesson. (Is it effective? What, if anything, can the organization do to improve PR through social media?)

You will need to reference at least two academic sources. Webpages provided by a company or organization (e.g., an “About Us” page) will be accepted for this assignment as a valid, academic source.

Use the standard five-paragraph format (introduction/body/conclusion). APA format should be used. The assignment should be a minimum of three pages in length. Content, organization, and grammar/mechanics will be evaluated.

Suggested Reading

Dove. (2016). The Dove campaign for real beauty. Retrieved from http://www.dove.us/SocialMission/campaign-for-real-beauty.aspx

Piper, T. (2006, October 6). Dove evolution [Video file]. Retrieved from https://www.youtube.com/watch?v=iYhCn0jf46U&feature=youtu.be

Ramsey, M. (2014, September). Why thinking you’re ugly is bad for you. Retrieved from https://www.ted.com/talks/meaghan_ramsey_why_think… anguage=en

The resource below points out some of the key differences between public relations and advertising. Copy and paste the link into your browser to view the article.

Wynne, R. (2014). The real difference between PR and advertising. Forbes. Retrieved from http://www.forbes.com/sites/robertwynne/2014/07/08/the-real-difference-between-pr-and-advertisingcredibility/#5bbe0cb22700