Evaluate the concepts of personalization, Customer Relationship Management (CRM), Customer Experience Management (CEM), relationship marketing, mass customization.
Save your time - order a paper!
Get your paper written from scratch within the tight deadline. Our service is a reliable solution to all your troubles. Place an order on any task and we will take care of it. You won’t have to worry about the quality and deadlinesOrder Paper Now
Develop a plan for customer relationship management and relationship marketing in the online environment.
Develop a PowerPoint presentation of 8â€“11 slides for a proposal, including 200â€“250 words of speaker notes per slide, covering the following:
- The proposal should begin with a brief explanation of each separate technique (1â€“2 slides).
- Present your evaluation of each techniqueâ€™s strategic contribution to the e-business’s market leadership (3â€“4 slides). The specific techniques that you should evaluate in your plan include the following:
- personalized customer interaction
- customer relationship management (CRM)
- customer experience management (CEM)
- interactive relationship marketing
- mass customization
- Conclude with a proposed plan for integrating all of the strategic techniques to achieve the e-business’s CRM and relationship marketing objectives (4â€“5 slides).
Use the presentation notes section to describe concept applications in detail.
At least 3 Sources
Company Scenario for this assignment has been attached as well. Thanks