You will submit 2 files for this outcome: a Word document and a PPT.
Your plan will contain the following information:
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- Basic information about the company
- Description of products or services
- Marketing objectives and strategies
- An assessment of the micro and macro environments
- How you will measure success of the marketing activities
- All marketing activities you’ll perform during a one year period
- Background on what’s going on in the marketplace and how it affects your business
- Costs associated with your marketing activities
- Measurements you will use for your marketing activities
- Background/research you used to select your marketing activities
Your PPT will show the highlights of your plan.
OUTCOME 6 – DEVELOP PROFESSIONAL DOCUMENTS AND PERSUASIVE PRESENTATIONS UTILIZING COMMUNICATION TECHNOLOGIES THAT CONVEY KEY CONCEPTS TO INTERNAL AND EXTERNAL STAKEHOLDERS.
Outcome 6 is about finalizing your marketing plan by incorporating the many details necessary to communicate it to external stakeholders.
Youâ€™ve done the research that has helped you to completely understand your product or service, who your customers are, who your competitors are, how you market it, distribute it, and how to put together an excellent sales force.
Now you will be tasked with putting your marketing plan together in a manner necessary to communicated it to an audience in the most professional manner possible. Enjoy the process!