principles of marketing 17
Wk 2 Discussion 1:
Product Life Cycle Stories
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Introduction, growth, maturity and decline. Every product has a life cycle story waiting to be told. In this interactivity, you’re going to document the story of a product, product category or brand that has progressed through the four product life cycle stages.
1. Review section 3.2 in our text regarding product life cycles.
2. Identify an appropriate product, product category or brand.
- One that has moved through all phases of the life cycle
- Do a web search for dead brands or product fads. Or use this article about bygone tech (Links to an external site.) for inspiration.
3. Research your brand/product/category to answer the following:
- The approximate timing of each life cycle phase
- The key events that marked the start or end of each phase
- Use at least three sources
4. Post this information to the discussion forum below.
- In the title of your post identify your product/brand/category.
5. Respond to at least three classmates for brand/products/categories other than the one you picked. Then answer this question:
- Of the products that you read about (including your own), which one best fits and least fits the classic life cycle curve? Explain why/how.
Wk 2 Discussion 2:
Market niches: Digital Show & Tell:
Gender as Market Niche
Market niches: Digital Show and Tell
Brands carve out niches in the marketplace by targeting a specific audience. And two of the most powerful tools a marketer has for making their target feel the brand is “for them” is how they position and package their Product and how they make use of Place â€” relative to both physical and virtual places of business.
You’re going to select either the male targeted Sport Clips (Links to an external site.)(a retail hair cuttery) or the female targeted Sister Snog (Links to an external site.) (a London business social network) and describe how they target through the use of place and product. And while words are great, pictures are worth a thousand of ’em, so we’re going to do digital show and tell using a cool new website annotation tool called BounceApp.
I Need Help! I Can Help!
Got questions about product or place? BounceApp? This activity? Have a helpful tip to share? Please post to our Week 2 help forum, so others can benefit!
Do I need to create a BounceApp account?
View the site (Links to an external site.)
View example (Links to an external site.)