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Answer these questions applying your knowledge of marketing and based on the article

QUESTIONS:

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  1. What are the challenges facing coffee shops in the U.S.?
  2. List all the places that sell coffee and compete with coffee shops.
    3. What do you think are the most important factors that will determine whether a particular coffee shop can survive in this competitive environment?
    4. Provide an example of a specific recommendation you would make to a local coffee shop to help it develop and maintain a competitive advantage in the marketplace?

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