Answer the following essay questions.
- Choose a specific industry (e.g., grocery retailing, the airline industry, etc.), and apply Porterâ€™s Five Forces Model to discuss that industryâ€™s competitive forces and their relative influence. (Note: The following Web site provides useful information about the Porter Model: https://www.mindtools.com/pages/article/newTMC_08.htm.)
- Discuss how online and social media marketing could provide competitive advantages in the industry you analyzed in question A.
- Do you think firms that market products for children have any special ethical responsibilities when they advertise? Why or why not? Give examples that support your position.
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