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1.2 Research Objectives: Following are the objectives that are wished to be achieved in the due course of the study: • To analyse the impact of celebrity endorsement on the brand promotion policy of the Indian fashion brands. • To determine the extent to which celebrity endorsement policy can influence the purchasing behaviour of the consumers in Indian fashion sector. • To identify the strategic approaches by which the celebrity endorsement policy can be utilized to the optimum extent. 1.3 Research Questions: Following research questions are meant to be solved during the research study: • Does the policy of celebrity endorsement imply positive impact on the promotion policy adopted by Indian fashion brands? • How can celebrity endorsement influence the customers’ behaviour at the time of buying fashion products? • What can be done to optimize the effectiveness of celebrity endorsement policy? Document Preview:

Order IdEHUK2049Order TypeDissertation (full)Words16000Deadline2013-08-08TopicImpact of celebrity endorsement on customer purchase decision in India: A case study fashion clothing industryRefrence SystemHarvard (No Page Numbers)Writer NameSubhankar MukherjeeAdditional RequirementWe have to discuss several brands in Indian fashion clothing industry (7 to 8) like peter england, john players, etc. Discuss the problems arises while decision making by consumers (selecting between two brands).Admin RemarkPlease follow the primary research strictly and do the needful for the whole work. Client must get a 2:1 grade for this.

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