Assess the marketing philosophy of Commercial Bank of Ethiopia. Which of the philosophies discussed, do you think, is adopted by the bank. Substantiate your arguments with clear evidences. What should the company do to appeal to the customer?

2. Identify and briefly describe four trends in the macro/market environment that will have recently had an influence on the selected industry.

a) Briefly explain the trend

b) Describe the impact of the trend on the industry

c) Highlight the implication that the trend has on the marketers in the chosen industry.

3. Assume you are producing and