company case study: Marketing Research- Research Report Writing Assignment


At the beginning of study period, you will be provided with a company or case study (see assessment folder). Your task is a write a research brief as if you were the marketing manager of that company seeking out some marketing research to help solve the company’s main objectives.

Students (individually) are required to write a research brief in response to the assigned company or case study as provided on the online learning management system(Blackboard). In the process, students should provide an executive summary, background tothe company and the problem they face, a discussion of the marketing problem and researchproblem, at least 2 research objectives, and least 5 research questions across the research objectives.