• Read Case 01: Mystic Monk Coffee (pages C2- C5). ATTACHED
  • Visit the Mystic Monk Coffee website (Links to an external site.). Link listed below.
  • Determine the vision and mission of the company.
  • Make sure you emphasize the general description of the organization, its core, and non-core business values, any specific ethical, social or environmental values the company is known for.

A successful paper will include the following:

  • Create a general description of the organization,
  • A summary of those Vision and Mission statements.
  • A definition of what is core and non-core to that company
  • A list of special values associated with that company.
  • The assignment should be 2 pages in length, APA formatted including citations.


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David L. Turnipseed University of South Alabama Copyright © 2011 by David L. Turnipseed. All rights reserved. As Father Daniel Mary, the prior of the Carmelite Order of monks in Clark, Wyoming, walked to chapel to preside over Mass, he noticed the sun glistening across the four-inch snowfall from the previous evening. Snow in June was not unheard of in Wyoming, but the late snowfall and the bright glow of the rising sun made him consider the opposing forces accompanying change and how he might best prepare his monastery to achieve his vision of creating a new Mount Carmel in the Rocky Mountains. His vision of transforming the small brotherhood of 13 monks living in a small home used as makeshift rectory into a 500-acre monastery that would include accommodations for 30 monks, a Gothic church, a convent for Carmelite nuns, a retreat center for lay visitors, and a hermitage presented a formidable challenge. However, as a former high school football player, boxer, bull rider, and man of great faith, Father Prior Daniel Mary was unaccustomed to shrinking from a challenge. Father Prior had identified a nearby ranch for sale that met the requirements of his vision perfectly, but its current listing price of $8.9 million presented a financial obstacle to creating a place of prayer, worship, and solitude in the Rockies. The Carmelites had received a $250,000 donation that could be used toward the purchase, and the monastery had earned nearly $75,000 during the first year of its Mystic Monk coffee-roasting operations, but more money would be needed. The coffee roaster used to produce packaged coffee sold to Catholic consumers at the Mystic Monk Coffee website was reaching its capacity, but a larger roaster could be purchased for $35,000. Also, local Cody, Wyoming, business owners had begun a foundation for those wishing to donate to the monks’ cause. Father Prior Daniel Mary did not have a great deal of experience in business matters but considered to what extent the…