Interactive Brand Experiences
“With more consumers now attracted to the convenience of mobile and online shopping, the pressure is on bricks-and-mortar retail stores to find innovative ways to leverage technology to enhance the in-store customer experience and detract shoppers from simply ‘showrooming’.”10 brands using digital to create great in-store experiences
Have a look at the following articles, and consider
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- what it takes for a retailer to increase store traffic, and
- consumer expectations regarding retail store experience, and
- the cost/benefit analysis for retailers and consumers.
- Nike Digital Retail Experience
- 7 Ways to Create In-store experiences that drive traffic and sales
- 10 brands using digital to create great in-store experiences