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Learners need to have read carefully the instructions before attempting any of the questions. The project is to be addressed with reference to the scenario addressing learning outcome 1 to 3. To ensure effective and quality assessment, learners will be assessed using different mode of assessment including PowerPoint presentation, short essays and report writing and written reflective statements. Scenario: The marketing world is becoming more and more focused on directly connecting with consumers and making the marketing experience more personal. Consumer marketing managers lead teams of marketing agents through the successful implementation of a marketing campaign creating value for customers in order to capture value from customers in return. Today’s marketers must be good at creating customer value and managing customer relationships. Outstanding marketing companies understand the marketplace and customer needs, design value-creating marketing strategies, develop integrated marketing programs that deliver customer value and delight, and build strong customer relationships. In return, they capture value from customers in the form of sales, profits, and customer loyalty. Document Preview:

UNIT: 2 – Marketing Essentials (Core Unit 2)Learning Outcome Assessment CriteriaIn this assessment you will have the opportunity to present evidence that shows you are able to: Task Number Evidence Page numberLO 1: Explain the role of marketing and how it interrelates with other functional units of an organisation. P1Explain the key roles and responsibilities of the marketing function. 1P2Explain how roles and responsibilities of marketing relate to the wider organisational context.1LO 2: Compare ways in which organisations use elements of the marketing mix (7Ps) to achieve overall business objectives. P3 Compare the ways in which different organisations apply the marketing mix to the marketing planning process to achieve business objectives. 2 LO3: Use contemporary examples to demonstrate both the positive and negative influence/impact the macro environment has on business operations P4Produce and evaluate a basic marketing plan for an organisation. 3Please see that you include the Turn-it-in report. This work will not be accepted without the Turn it in report.Report attached: Yes NoIf no Reason:% of the turn it in report. Learners need to have read carefully the instructions before attempting any of the questions. The project is to be addressed with reference to the scenario addressing learning outcome 1 to 3. To ensure effective and quality assessment, learners will be assessed using different mode of assessment including PowerPoint presentation, short essays and report writing and written reflective statements. Scenario: The marketing world is becoming more and more focused on directly connecting with consumers and making the marketing experience more personal. Consumer marketing managers lead teams of marketing agents through the successful implementation of a marketing campaign creating value for customers in order to capture value from customers in return. Today’s…

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brief.docx