commercial media

Commercial/Media Analysis

Each student will view two televised athletic events and record each commercial segment displayed during the program. Students will then analyze each commercial segment by identifying the number of commercials in each segment, the sponsors, the product being marketed, the target market for the commercial, and rate the commercial using a scale of 1 to 5 or excellent, good, fair or poor.

Example of format

Segment 1 (first commercial break)

The number of commercials 5

Sponsors 1Product Target market Rating

Segment 2 (second commercial break)

SponsorsProduct Target market Rating

Segment 3 (third commercial break)

SponsorsProduct Target market Rating

Segment 4 ( fourth commercial break)

The number of commercials 5

Sponsors 1Product Target market Rating

Do all segments of the event