marketing plan 6127473 2

Marketing report for Kentucky Fried Chicken (Singapore)

 

Please note: This homework is related to my assignment 1 submitted previously, therefore it has to be related / linked to my assignment 1. A copy will be attached for your reference.

 

Length of report: 2,500 words in report format using Havard Referencing Style.

 

Citations and References must be provided – Citation from Journals preferred!!! Please take note that paraphrasing is required and assignment will go through plagiarism test.

 

Kindly follow the following format.

1. Executive Summary

2. Situation Analysis

2.1 Market Summary

2.2 SWOT (No need to write for this part)

2.3 Competition

2.4 Product Offering

2.5 Key to Success

2.6 Critical Issue

3. Marketing Strategy

3.1 Mission

3.2 Marketing Objective

3.3 Financial Objective

3.4 Target Mission

3.5 Positioning

3.6 Strategies

3.7 Marketing Mix

4. Financial

4.1 Break Even Analysis

4.2 Sales Forecast

4.3 Expense Forecast

5. Control

5.1 Implementation

5.2 Contingency Planning

6. Conclusion

 

Attachment below for reference.