mkt5004

 

Hi Class!

 

What am I looking for from your Assignment 4, which is due the end of Week 10? First, the link below will show you how to write an Executive Summary.

 

http://www.inc.com/guides/2010/09/how-to-write-an-executive-summary.html

 

 

 

Your Executive Summary should also contain the following, and then you will have Criteria 1 complete:

 

 

 

What is the name of your company?

 

What product is your plan written about?

 

Who is (are) your market segment(s)?

 

Where is your target market(s)?

 

What are the company strengths, weaknesses, opportunities, and threats?

 

Show me your logo; tell me your slogan.

 

What is your positioning statement?

 

What is your differentiator from your competition?

 

What will your IMC look like?

 

How will you implement your plan the first 30 days, 60 days, 90 days?

 

With your Executive Summary now complete, you can either read it, or make notes and talk from the notes.