option 2 present work experience

Create a paper on the firm or organization that you work for currently based on the experience you have gained in this simulation.

Include the following:

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  • What marketing-mix decisions would you make and why?
  • Analyze their revenue, profit, and market share performance.
  • Reflect on where and how they might increase their effectiveness
  • Provide your rationale for your conclusions with specific examples from the simulation.
  • Your work should be reflective in nature and should showcase learning that has taken place as a result of completing the simulation.
  • Make recommendations to your marketing management team to take the brand forward into the future.


  1. Executive Summary – Briefly summarize the key points from this paper
  2. Analyze the competitive environment including a current SWOT analysis of your employer
    • Who are your key competitors?
    • What do you expect the future business environment to look for your firm?
  3. Analyze the current marketing mix. Discuss its current state.
    • Based on your experience of the simulation what changes would you make?
  4. Where should the management team go from here?
    • What strategies do you suggest going forward, and why?
    • What final recommendations would you offer as part of your conclusion?


  • Your paper should be at least seven to ten pages in length, not including title and reference pages.
  • Include at least five scholarly sources. The CSU-Global Library is a good place to find sources.
  • Be sure your paper adheres to the CSU-Global Guide to Writing & APA.

INFO: I currently work for a bank. You can any particular bank for the information.