tesla marketing
This is a written assessment of the marketing activities of Tesla. no specific format, don’t need to have a lot fancy words.
I need a 100% original created paper with properly quotes from textbook and examples that can be googled.
Resource:
1.Textbook (I make the screen shot or paste all the text you need, or I can email you the textbook)
“Marketingâ€, 13th Edition, Kerin, Hartley, Rudelius, McGraw Hill, ISBN 978-1259573545.
2.Any other resource (must can be googled).
For example:
Elon Musk Just Sent His Tesla to Space
http://time.com/5136400/spacex-elon-musk-tesla-spa…
Certain things you need to include (I make the pdf from text book which you might need to read)
1.Tesla’s background/history
2.HOW MARKETING DISCOVERS AND SATISFIES CONSUMER NEEDS
Marketing Mix (the four p’s) on page 9 from textbook
Figure 1-3 on page 9
3.THE STRATEGIC MARKETING PROCESS
Step 1: Situation (SWOT) Analysis
SWOT – an acronym describing an organization’s appraisal of its internal Strengths and Weaknesses and its external Opportunities and Threats.
Step 2: Market-Product Focus and Goal Setting
Step 3: Marketing Program
4. Five step marketing research
5. personal experience on their retail store
including a picture of their retail store will be nice
6. Make recommendations as to how you would improve the business’s marketing to its customers.