Topic :The Anatomy of a Best Seller
What makes Instant Pot such a phenomenal success?
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An application of marketing strategy theory
Address the following in this one-page paper:
- Context for Instant Pot: What is it? Who is the developer? How many have been sold?
- What is Instant Potâ€™s marketing strategy? To develop a strategy, the marketer must first know:
- The customerâ€™s needs and desires and
- develop product, price, promotion and distribution strategies that fulfill those needs and desires (Ch 2).
- What three substantive conclusions can you surmise from this best seller?
- One page minimum, – 1 Â½ page maximum, single space, 1â€ margins top and bottom.
- Title of Paper
- Written content