5690

Last Updated on 03/18/2023 by Sophia

ASSESSMENT DESCRIPTION:
ESSAY QUESTION:
DISCUSS HOW PURCHASING BEHAVIOUR OF THE FOLLOWING INDUSTRIES CAN BE AFFECTED BY THE EFFECTS OF
THE DEMOGRAPHIC TRENDS IN SOCIETY BELOW.
PURCHASING BEHAVIOUR OF 1) GYM/FITNESS 2) PAY TV LIKE NETFLIX, PRESTO, FOXTEL AND STAN E.T.C. AND 3)
EATING OUT IN RESTAURANTS ARE AFFECTED BY THE EFFECTS OF THE DEMOGRAPHIC TRENDS
THE DEMOGRAPHIC TRENDS OF 1)PRESENT LONGER LIFE SPAN OF SENIOR CITIZEN, 2)THE BABY BOOMERS
GENERATION WHO ARE APPROACHING RETIREMENT BUT WITH MONEY TO SPEND,3) GENERATION X WITH A
GROWING FAMILY HOUSEHOLD AND A HUGE MORTGAGE (NEED TO BE TIGHT WITH MONEY),4)PRESENT SMALLER
FAMILY UNIT AND MORE “SINGLE ADULT” HOUSEHOLDS (GENERATION Y AND WHERE SPENDING MONEY IS PART OF
EVERY- DAY LIFE)
NOTE:
IT IS ENVISAGED THAT STUDENTS WILL USE RESOURCES OUTSIDE THE INSTITUTE’S LIBRARY IN RESEARCHING THE
REPORT.
SECTIONS OF THE ESSAY:
THE KEY SECTIONS TO BE INCLUDED ARE: INTRODUCTION, MAIN BODY (UNDERSTANDING OF DEMOGRAPHY AND
THE USAGE OF THE VARIOUS PRODUCTS BY THE VARIOUS DEMOGRAPHIC GROUPS AND TRENDS IN DEMOGRAPHY),
CONCLUSION, BIBLIOGRAPHY AND REFERENCING.
ASSESSMENT SUBMISSION:
The key sections to be included should be written in accordance with the guidelines for writing essays. Your
essay must include:
• Reference from academic journals supporting your argument.
• Harvard referencing for any sources you use. Refer to the Academic Learning Skills handout on
Referencing.
• A minimum of 8 academic references (including the text book).
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ASSESSMENT DESCRIPTION: ESSAY QUESTION: DISCUSS HOW PURCHASING BEHAVIOUR OF THE FOLLOWING INDUSTRIES CAN BE AFFECTED BY THE EFFECTS OF THE DEMOGRAPHIC TRENDS IN SOCIETY BELOW. PURCHASING BEHAVIOUR OF 1) GYM/FITNESS 2) PAY TV LIKE NETFLIX, PRESTO, FOXTEL AND STAN E.T.C. AND 3) EATING OUT IN RESTAURANTS ARE AFFECTED BY THE EFFECTS OF THE DEMOGRAPHIC TRENDS THE DEMOGRAPHIC TRENDS OF 1)PRESENT LONGER LIFE SPAN OF SENIOR CITIZEN, 2)THE BABY BOOMERS GENERATION WHO ARE APPROACHING RETIREMENT BUT WITH MONEY TO SPEND,3) GENERATION X WITH A GROWING FAMILY HOUSEHOLD AND A HUGE MORTGAGE (NEED TO BE TIGHT WITH MONEY),4)PRESENT SMALLER FAMILY UNIT AND MORE “SINGLE ADULT” HOUSEHOLDS (GENERATION Y AND WHERE SPENDING MONEY IS PART OF EVERY- DAY LIFE) NOTE: IT IS ENVISAGED THAT STUDENTS WILL USE RESOURCES OUTSIDE THE INSTITUTE’S LIBRARY IN RESEARCHING THE REPORT. SECTIONS OF THE ESSAY: THE KEY SECTIONS TO BE INCLUDED ARE: INTRODUCTION, MAIN BODY (UNDERSTANDING OF DEMOGRAPHY AND THE USAGE OF THE VARIOUS PRODUCTS BY THE VARIOUS DEMOGRAPHIC GROUPS AND TRENDS IN DEMOGRAPHY), CONCLUSION, BIBLIOGRAPHY AND REFERENCING. ASSESSMENT SUBMISSION: The key sections to be included should be written in accordance with the guidelines for writing essays. Your essay must include: ? Reference from academic journals supporting your argument. ? Harvard referencing for any sources you use. Refer to the Academic Learning Skills handout on Referencing. ? A minimum of 8 academic references (including the text book).

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