Description of Products towards Youth Markets
Younger consumers are showing sudden changes in their demand and taste. It means they are not loyal towards single brand. Therefore, the marketers, who target the young Chinese market, should consider the tradition of China along with the western approach, before setting and developing products for them. The young market of China believes in groups in the place of individualism as like U.S. young market (Doole& Lowe, 2008). Therefore, the marketing strategy should not be based on U.S. marketing style otherwise; the product will not get customers’ attentions. In the context of youth markets, the food, fashion, technology, and sports are some products that are targeting the young market because of their demand and needs (Doole& Lowe, 2008).
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