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Q1/What is the American Marketing Association’s (AMA) definition of marketing and what does it entails?

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Q2/The marketing mix refers to a blend of marketing variables known as the four P’s. Name and briefly describe each of the 4p’s.

Q3/Discuss how environmental factors affect marketing activities.

Q4/What is a segmentation base (or segmentation variable? Name the common segmentation bases used by marketers to segment consumer markets.