week 3 assignment 2 bu 220 privacy issues amp marketing

/in /by

Unit 3 Assignment 2 – Privacy Issues & Marketing

Submit Assignment

  • Due Sunday by 11:59pm


  • Points
     20
  • Submitting a text entry box or a

    file
     upload

Instructions

Review the Real Marketing 4.1 Article on page 117 of the textbook. Summarize the issues presented in the article in one to two paragraphs and answer the following questions including citations as support for your responses:

  1. Marketers watch consumer communication and what they do online. They use this information to personalize

    online shopping
     experiences. Is this sophisticated web research or a violation of consumer privacy?
  2. Are there any laws in place currently to protect consumers in this area? If not, how can consumers feel protected when surfing various sites or chatting with others online?
  3. What can marketers and organizations do in order to ensure that vital consumer information is private and that consumers feel comfortable visiting their websites and participating in data research?

Assignment Parameters

  1. Accurate description and reference of all concepts and theories learned from course material.
  2. Practical examples of concepts that lead to continuing interest in the topic.

  3. Synthesis
     of concepts and theories from other course activities.
  4. Well-organized, clearly presented work (free from excessive spelling and grammatical errors).
  5. Properly cited sources using APA 6th edition (Introduction, Conclusion, Cover page, Reference page).
  6. No less than 2 pages in length.
  7. Ensure use of the assignment rubric.
  8. Use these articles to help you complete your analysis:
    1. Protecting Customers’ Privacy (Links to an external site.)Links to an external site.
    2. How to Protect Customer Data (Links to an external site.)Links to an external site.

Assignment Objectives

  • Summarize how privacy issues affect marketing practices.

Assignment Resources

Rubric

BU220 Privacy Issues & Marketing Rubric

BU220 Privacy Issues & Marketing Rubric
Criteria Ratings Pts

This criterion is linked to a Learning OutcomeContent
6.0 pts

5

Demonstrates the ability to construct a clear and insightful problem statement/thesis statement/topic statement with evidence of all relevant contextual factors.

 5.4 pts

4

Demonstrates the ability to construct a problem statement, thesis statement/topic statement with evidence of most relevant contextual factors, and problem statement is adequately detailed.

 4.8 pts

3

Begins to demonstrate the ability to construct a problem statement/thesis statement/topic statement with evidence of most relevant contextual factors, but problem statement is superficial.

 4.2 pts

2

Demonstrates a limited ability in identifying a problem statement/thesis statement/topic statement or related contextual factors.

 3.6 pts

1

Demonstrates the ability to explain contextual facts but does not provide a defined statement.

 0.0 pts

0

There is no evidence of a defined statement.

6.0 pts

This criterion is linked to a Learning OutcomeAnalysis
6.0 pts

5

Organizes and compares evidence to reveal insightful patterns, differences, or similarities related to focus.

 5.4 pts

4

Organizes and interprets evidence to reveal patterns, differences, or similarities related to focus.

 4.8 pts

3

Organizes and describes evidence according to patterns, differences, or similarities related to focus.

 4.2 pts

2

Organizes evidence, but the organization is not effective in revealing patterns, differences, or similarities.

 3.6 pts

1

Describes evidence, but it is not organized and/ or is unrelated to focus.

 0.0 pts

0

Lists evidence, but it is not organized and/ or is unrelated to focus.

6.0 pts

This criterion is linked to a Learning OutcomeWriting
5.0 pts

5

The paper exhibits a excellent command of written English language conventions. The paper has no errors in mechanics, grammar, or spelling.

 4.5 pts

4

The paper exhibits a good command of written English language conventions. The paper has no errors in mechanics, or spelling with minor grammatical errors that impair the flow of communication.

 4.0 pts

3

The paper exhibits a basic command of written English language conventions. The paper has minor errors in mechanics, grammar, or spelling that impact the flow of communication.

 3.5 pts

2

The paper exhibits a limited command of written English language conventions. The paper has frequent errors in mechanics, grammar, or spelling that impede the flow of communication.

 3.0 pts

1

The paper exhibits little command of written English language conventions. The paper has errors in mechanics, grammar, or spelling that cause the reader to stop and reread parts of the writing to discern meaning.

 0.0 pts

0

The paper does not demonstrate command of written English language conventions. The paper has multiple errors in mechanics, grammar, or spelling that cause the reader difficulty discerning the meaning.

5.0 pts

This criterion is linked to a Learning OutcomeAPA
3.0 pts

5

The required APA elements are all included with correct formatting, including in-text citations and references.

 2.7 pts

4

The required APA elements are all included with minor formatting errors, including in-text citations and references.

 2.4 pts

3

The required APA elements are all included with multiple formatting errors, including in-text citations and references.

 2.1 pts

2

The required APA elements are not all included. AND/OR there are major formatting errors, including in-text citations and references.

 1.8 pts

1

Several APA elements are missing. The errors in formatting demonstrate limited understanding of APA guidelines, in-text-citations, and references.

 0.0 pts

0

There is little to no evidence of APA formatting. AND/OR there are no in-text citations AND/OR references.

3.0 pts

Total Points: 20.0

Next